Paid Social Advertising That Drives Real Business Growth
Our Paid Social Growth Framework
We bet on brands that shift categories and add value to people’s lives; and on founders who are motivated to shape
Strategic Platform Orchestration
- Which platforms deserve focus (not assumptions)
- How to sequence messaging across networks
- Where to allocate budget for maximum impact
Audience Architecture
- Layering 1st-party data (email lists, CRM segments) with lookalike modeling
- Exclusion filtering to eliminate wasted spend
- Behavioral intent stacks (e.g., video engagers + site visitors)
The Growth
Lab
- Audience segment performance
- Creative formats (static vs. video vs. carousel)
- Messaging angles (pain-point vs. solution-led)
- Landing page alignment
Cross-Platform Synergy
- Unified retargeting strategies
- Shared KPI frameworks across channels
- Centralized performance dashboards
Platforms We Dominate
What You Get (Deliverables)
- Platform-specific strategic playbooks
- The Growth Lab Playbook (test-and-learn framework)
- Unified performance dashboards
- Audience segmentation blueprints
- Retargeting sequence designs
Paid Social FAQs
1. How do you determine which platforms to use?
Through our 100-Point Audit, analyzing where your buyers actually engage.
2. Do you work with 1st-party data?
Absolutely—we prioritize your CRM/email lists over generic targeting.
3. Who creates the ad content?
Our in-house team designs platform-optimized creatives aligned with test learnings.
Ready to Systematize Social Growth?
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Leapsquad is a growth-driven digital team helping brands scale through strategy, performance, and creativity.
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