Home › Organic Growth › B2B SEO
B2B SEO · LONG SALES CYCLE · DECISION-MAKER TARGETING · LEAD GENERATION
Get found by the decision-makers searching for your solution.
B2B SEO that targets the specific search terms your buyers use when they’re evaluating solutions — building organic pipeline from companies that fit your ideal customer profile.
#1Maps
50+
3-6mo
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
The Warning Signs You Can't Ignore
Your website gets traffic but almost none of it converts to qualified leads
You're invisible for the problem-aware search terms your buyers use
Competitors with inferior products rank higher and win deals because of it
Your content strategy is non-existent or driven by guesswork
You rely entirely on referrals and outbound — organic is generating nothing
B2B buyers conduct 12+ touchpoints before engaging a vendor — and most of those happen on Google. If you’re not ranking for the questions your buyers are asking, you’re losing deals before the conversation even starts.
Typical Client Journey
Quick win — GBP improvements show results in 4–8 weeks. Full local pack rankings in 3–6 months.
B2B Strategy
01/04
B2B Keyword Strategy
B2B keyword research is different to B2C. We target by buyer stage, job title intent and commercial context — not just search volume.
- Problem-aware keyword mapping (early-stage research)
- Solution-aware keyword targeting (evaluation stage)
- Competitor comparison and alternative searches
- Job-title and role-specific intent research
- Commercial intent keyword scoring
- Long-tail B2B queries with lower volume but higher conversion
B2B SEO
02/04
Content-Led SEO
B2B SEO is almost always content-led. We build the content architecture that captures buyers at every stage of their research journey.
- Pillar page and content cluster strategy
- Thought leadership content planning
- Solution and use-case landing pages
- Solution and use-case landing pages
- Industry-vertical content (your niche, your buyers' sector)
- Comparison and alternative pages (high-converting B2B content type)
- Case study and ROI content for conversion-stage searches
On-Page B2B
03/04
Technical & On-Page B2B SEO
Ensure every page is technically optimised and aligned with the search intent of your ideal buyers.
- Site architecture for complex product / service structures
- Crawlability and indexation audit
- Page speed and Core Web Vitals
- Schema markup (Organisation, FAQPage, HowTo)
- Internal linking for long buyer journeys
- Gated content and lead magnet SEO strategy
B2B Link
04/04
B2B Link Authority
Authority is earned, not bought. We build high-quality backlinks that strengthen your credibility, improve rankings and drive sustainable B2B growth.
- Industry publication digital PR
- Trade association and professional body links
- Thought leadership guest article placements
- Partner and integration ecosystem links
- Analyst and research citation building
Why Leapsquad for B2B SEO
More Than Rankings. A Complete Growth System.
B2B SEO at Leapsquad is connected to your LinkedIn Ads and your CRM. When someone finds you via organic search, they enter the same nurture journey as your paid leads. We can also use your CRM data to identify which search-generated leads convert to customers — closing the loop most agencies leave open.
| What you need | Leapsquad | B2B SEO agency | Content marketing agency |
|---|---|---|---|
| B2B keyword strategy by buyer stage | ✓ | ✓ | Sometimes |
| Content creation for SEO | ✓ | Sometimes | ✓ |
| Technical SEO implementation | ✓ | ✓ | ✕ |
| LinkedIn Ads alignment | ✕ | ✕ | ✕ |
| CRM integration (lead source tracking) | ✓ | ✕ | ✕ |
| Conversion rate optimisation on pages | ✓ | Rarely | ✕ |
| Revenue-level reporting (not just rankings) | ✓ | Rarely | ✕ |
| No lock-in contracts | ✓ | Varies | Varies |
Our Proven B2B SEO Process
A structured, data-driven SEO approach that builds visibility, authority and a predictable pipeline of qualified B2B leads through continuous optimisation and measurable results.
ICP & Keyword Mapping
Define ideal customer profile, map keyword landscape by buyer stage, audit existing content performance and competitor content gaps.
Deliverables: ICP definition · Keyword map · Content audit · Competitor gaps
On-Page & Architecture
Fix technical issues, optimise existing pages, plan content cluster architecture and strengthen internal linking.
Deliverables: Technical fixes · Page optimisation · Content plan · Site architecture
Content Production
Pillar pages, cluster content and comparison pages — written, optimised and published on a consistent cadence.
Deliverables: Content production · Internal linking · Pillar pages · Cluster articles
Authority & Pipeline
Link building, content expansion, lead source tracking in CRM, monthly pipeline reporting.
Deliverables: Link building · Content expansion · CRM tracking · Monthly report
Common questions
Everything you want to know about B2B SEO
Yes — and niche products often rank faster because competition is lower. We specialise in researching complex B2B buying journeys and building content that meets buyers at the right stage of their research.
We integrate Google Search Console and GA4 data with your CRM so you can see which organic search sessions led to form fills, demo requests or sales calls. This gives you a true pipeline contribution figure, not just traffic numbers.
New content typically takes 3–6 months to achieve meaningful rankings. Existing pages optimised with better keyword targeting and on-page structure often see improvement faster — within 4–8 weeks. We prioritise quick wins first, then compound with new content.
Both can work. Open content is indexed and ranks. Gated content converts. We build a strategy that uses open content to rank and earn trust, with gated content (guides, tools, templates) as conversion points within those pages.
Yes. We research your industry, your buyers' language and your product deeply before writing. We also work closely with your subject matter experts to ensure accuracy — especially important in technical B2B sectors.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
Free for qualified businesses · Results in 48 hrs
Get your free local SEO audit
We’ll review your Google Business Profile, local rankings, citation consistency and competitor presence — then show you exactly what needs to change to rank higher locally. No pitch deck. No obligation. Just findings.
Complete the picture