How Leapsquad Rebuilt Get Vending's Website — and Its Search Visibility
A full website rebuild paired with a structured SEO program redesigning the UI/UX for a clearer, more conversion-friendly experience, and restructuring content to answer the way people and search engines actually ask questions, took a national vending supplier from limited visibility to page-one rankings, triple-digit growth in impressions and clicks, and a named citation in Google’s AI Overview, over a seven-month campaign.
Increase in Impressions
Increase in Clicks
More Page 1 Keywords
About the client
Get Vending in Australia
Get Vending is an Australian vending machine supplier and operator, delivering smart vending solutions to businesses, schools, gyms, and public spaces nationwide. Their range spans snack, drink, combination, and frozen machines, with a strong focus on cashless payment technology and a zero-cost placement model.
The business had the right product for the market. What it lacked was online visibility the ability to rank for the high-intent searches that buying ready customers were making every day. Leap Squad was brought in to close that gap, starting with the technical foundations and building outward into content and authority.
“The old site didn’t accurately reflect our business. We knew we had a strong offer — the website just wasn’t showing it.”
— [Client Name], [Role]
Project at a Glance
ABOUT THE PROJECT — THE CHALLENGE
Starting Position
When Leapsquad began the engagement, Get Vending had a functional but dated website and an underwhelming organic presence. Despite operating nationally and offering a compelling zero-cost placement model, the site wasn’t converting visitors well and wasn’t surfacing for the searches that mattered most.
The focus was on turning the website into a high-performing lead generation platform. From a complete visual refresh and improved user journeys to technical SEO, performance enhancements, and strategically structured content, every element was designed to increase visibility, build trust, and encourage visitors to enquire about Get Vending’s free vending machine solutions.
Outdated UI/UX making it harder for visitors to navigate product and location options and convert
Limited keyword coverage across core product and location categories
Most rankings were visible beyond page two or absent entirely
Weak title tags, missing schema markup, underperforming meta descriptions
Insufficient domain authority to compete with established vending suppliers
The Approach
Four phases. Eight weeks.
Leapsquad designed a structured growth for Get Vending combining a rebuilt website foundation with a technical-to-authority SEO roadmap across four core pillars.
01
Website & Technical SEO Foundations
Rebuilt the site on a fast, mobile-first architecture for better conversions. A technical audit fixed crawl and indexation issues, aligned URLs with search intent, and added schema markup to create a strong foundation.
02
Keyword Expansion & On-Page
Comprehensive keyword research mapped search demand to every product and location page. Meta titles, H1s, and body copy rewritten for high-intent terms.
03
Content Strategy & AEO
New landing pages and supporting content developed to capture mid-funnel queries and build topical authority structured specifically for AI answer box eligibility.
04
Directory Listings & Local Citations
Get Vending was listed and optimised across relevant Australian business and industry directories, with NAP consistency corrected sitewide strengthening trust signals and supporting visibility in location-based searches.
THE TRANSFORMATION
Designed With Purpose. Built for Results.
Compare the original website with the final outcome and see how every design decision was made to improve usability, performance, and conversions.
Before Original site
After Leapsquad redesign
Key pages designed
Homepage, services, contact, and supporting pages — all built to a unified design system.
Home Page
First Time Investors
House and Land Packages
Full Breakdown
Before & after, by the numbers
Performance, UX, and conversion metrics — measured at launch against the pre-redesign baseline.
| Metric | Before | After | Change |
|---|---|---|---|
| Website Performance | |||
| Conversion rate | 1.4% | 2.6% | +86% |
| PageSpeed score (mobile) | 41 | 94 | +129% |
| Page load time | 6.2s | 2.5s | −60% |
| Bounce rate | 74% | 48% | −35% |
| Avg. session duration | 0:52 | 2:18 | +165% |
| SEO Performance (Google Search Console) | |||
| Total clicks | 84 | 166 | +98 |
| Total impressions | 52.1k | 89.4K | +72K |
| Average CTR | 0.2& | 0.2% | 0% |
| Average position | 38.3 | 24.6 | -13.7 |
The Results
A website that delivers measurable business results
Measured 60 days post-launch against 60-day pre-launch baseline from the same traffic sources.
Increase in Impressions
Increase in Clicks
More Page 1 Keywords
READY TO GROW?
Your Website Could Be the Next Success Story
We combine strategy, UX, design and development to create websites that don’t just look great—they generate leads, build trust and support long-term business growth.
Industries we serve
We know your market
Leapsquad transformed our digital footprint by optimising our paid Google campaigns to directly accelerate corporate lead generation and maximise marketing efficiency.
Leapsquad streamlined our workflows through advanced CRM automation and technical optimization, giving our team complete visibility into our entire conversion funnel.
Standout Win
Page-one rankings — and a citation in Google's AI
Growth was driven by a rebuilt website paired with a structured SEO program. Leap Squad redesigned the UI/UX for cleaner navigation and a clearer path to enquiry, then fixed crawl, indexation, and schema gaps to strengthen the technical base. Keyword research shaped rewritten titles, H1s, and body copy across product and location pages, supported by new content built for mid-funnel queries and AI answer box eligibility. This was reinforced by directory listings and corrected NAP consistency across Australian business directories, location-based blog content targeting key service regions, and dedicated industry landing pages for schools, gyms, offices, and public spaces — each speaking directly to that sector’s needs.
Keywords ranking Page 1, up from 99 (SEO)
Impressions growth, campaign-to-date (Development + SEO)
Clicks growth, campaign-to-date (SEO + Content)
Named citation in Google’s AI (Content Strategy)
The Takeaway
Being found is a revenue decision.
A website isn’t a brochure. It’s a salesperson that works 24/7. Get Vending’s transformation proves that when development and SEO are built correctly from the start together, not in isolation the results show up fast, in real search visibility and qualified traffic, not just vanity metrics.
Technical foundations weren’t an afterthought either. Fixing crawl, indexation, and schema gaps from day one meant every new page could actually be found, ranked, and read correctly by search engines.
- Technical-first process — resolving crawl and indexation gaps before expanding keyword coverage or content
- UI/UX rebuilt before content and SEO work began, giving visitors a clearer path from browsing to enquiry
- Keyword and content strategy built around how buyers actually search, not generic category terms
- Directory listings, local content, and industry pages launched in parallel, compounding authority from a standing start
- The result: impressions up 145%, clicks up 232%, and a named citation in Google's AI Overview
Free website audit
Your site should be working harder
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Leapsquad engineered a highly sophisticated, premium website that perfectly aligns with our corporate brand, significantly elevating our modern digital brand identity.