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Display Ads · Programmatic · Google Display Network · Retargeting · Banner Ads
Stay visible everywhere your buyers go. Display and retargeting that works.
Google Display Network and programmatic advertising that keeps your brand front of mind during the long B2B buying cycle and re-engages high-intent website visitors who didn’t convert first time.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Turn More Website Visitors Into Customers
Prospects visit your website and then disappear — you never get a second chance
Your sales cycle is long and buyers need multiple touchpoints before they engage
You're invisible on the web outside of paid search and social
Previous banner ad campaigns produced no measurable results
Your brand awareness is low in a market where buyers need to know you before they search
Display advertising is the persistence layer of your paid media strategy. Most buyers don’t convert on first contact — they need 7–12 touchpoints. Display and retargeting ensure you’re visible at every step of that journey, not just when they actively search.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
ROI Display
01/04
Retargeting Strategy (The Highest-ROI Display Play)
Retargeting people who’ve already visited your website converts 70% better than cold traffic. We build sophisticated retargeting sequences — not just one banner following people everywhere.
- Website visitor segmentation by page visited (high intent vs general browsing)
- Time-decay sequences (different creative at day 1, 7, 30, 60 post-visit)
- Cart and form abandonment retargeting (eCommerce and lead gen)
- Video retargeting (YouTube ad viewers)
- Email list retargeting (upload CRM contacts to Display)
- Cross-platform retargeting coordination (Google Display + Meta)
ROI Campaigns
02/04
Prospecting Display Campaigns
Reach new customers with highly targeted display campaigns that increase awareness, engagement and qualified traffic.
- In-market audience targeting (buyers actively researching your category)
- Custom intent audiences (keywords-based on Google Search behaviour)
- Affinity audience targeting (interest-based)
- Topic targeting (relevant website categories)
- Placement targeting (specific websites and apps)
- Contextual keyword targeting (ads appearing alongside relevant content)
Advertisement
03/04
Programmatic Advertising
Beyond Google Display Network, programmatic buying gives access to premium publisher inventory with advanced audience targeting.
- Demand-side platform (DSP) access to premium inventory
- Private Marketplace (PMP) deals with quality publishers
- Frequency capping to prevent ad fatigue
- Brand safety controls and keyword exclusion lists
- Real-time bidding strategy and floor price management
Measures
04/04
Creative & Measurement
Measure every display campaign with accurate tracking, creative insights and performance reporting.
- Display creative sizing (all standard IAB sizes)
- Responsive display ads (Google auto-generates variations)
- Creative performance analysis: CTR, view-through conversion, assisted conversion
- Cross-channel attribution for display-influenced conversions
- Monthly report: impressions, reach, frequency, CPM, CPC, conversions
Why Leapsquad for Display & Programmatic Advertising
Display Ads Connected to Your Growth Strategy
Display and retargeting at Leapsquad is coordinated with your search campaigns (retargeting people who clicked search ads but didn’t convert) and your email CRM (uploading warm lead lists for display re-engagement). The whole funnel stays connected.
| What you need | Leapsquad | Display ad agency | Programmatic platform (self-serve) |
|---|---|---|---|
| Retargeting strategy and setup | ✓ | ✓ | Sometimes |
| Audience segmentation by intent level | ✓ | Sometimes | ✕ |
| Search ads retargeting integration | ✓ | ✕ | ✕ |
| CRM list upload for retargeting | ✓ | ✕ | ✕ |
| Creative direction and sizing | ✓ | ✓ | Self-serve |
| Programmatic (DSP) access | ✓ | ✓ | Sometimes |
| Monthly attribution reporting | ✓ | ✓ | Self-serve |
| No lock-in contracts | ✓ | Varies | Varies |
Our Proven Display & Programmatic Advertising Process
A structured display advertising strategy that builds brand awareness, re-engages prospects and drives measurable business growth through continuous optimisation.
Audience Mapping
Website audience segmentation, CRM list preparation, competitor placement research, creative brief.
Deliverables: Audience segments · CRM lists · Creative brief · Pixel audit
Campaign Setup
Retargeting campaigns built, prospecting campaigns structured, creative uploaded across all sizes, tracking verified.
Deliverables: Campaign build · Creative upload · Audience config · Tracking QA
Optimise
Placement performance review (exclude low-quality sites), creative A/B test, frequency cap assessment, audience performance.
Deliverables: Placement exclusions · Frequency review · Creative test · Audience refinement
Scale & Report
Retargeting conversion analysis, prospecting audience expansion, monthly attribution reporting.
Deliverables: Monthly report · Attribution analysis · Audience expansion · Creative refresh
Common questions
Everything you want to know about Display & Programmatic
Both — but the role depends on the campaign type. Retargeting display campaigns (targeting people who've already visited your site) can directly generate leads and conversions. Prospecting display campaigns are better suited to brand awareness and top-of-funnel reach. We set clear objectives for each.
Retargeting shows ads only to people who have already interacted with your business — visited your website, watched a video, opened an email. These audiences convert at significantly higher rates than cold audiences. We always prioritise retargeting before prospecting display.
Yes — particularly retargeting. B2B buying cycles are long, and keeping your brand visible during the 3–6 months a buyer is evaluating options is extremely valuable. We also target in-market B2B audiences and custom intent audiences based on search behaviour.
Retargeting campaigns can run effectively from $500–$1,000/month (depending on your website traffic volume). Prospecting display typically requires $1,500–$3,000/month to reach meaningful audience sizes. We'll advise on minimum viable budgets based on your traffic and goals.
Yes. We set up view-through conversion tracking (someone who saw your display ad and later converted), monitor assisted conversions in GA4, and track cross-channel attribution. Display rarely drives the last click — but it often influences conversions on other channels.
Yes. Display retargeting keeps your brand visible and encourages previous visitors to return and convert.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
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Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
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