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Tiktok Ads · Short-Form Video Advertising · Tiktok For Business Australia
Tik Tok Ads. Low CPMs. Massive reach. The underpriced channel in your market.
TikTok advertising that reaches millions of Australians with authentic, creative-first content — at cost-per-impressions far below what you’re paying on Meta or Google.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
The Signs Your LinkedIn Ads Need Optimising
You're reaching the same audiences on Meta and Google but CPMs keep rising
Your target audience includes 18–45 year olds but you have no TikTok presence
You've tried TikTok organically but don't know how to turn it into a paid channel
You're seeing competitors generate massive reach on TikTok but don't know how to compete
Your creative team produces polished content that feels wrong for TikTok's native format
TikTok is the most underpriced major advertising platform in Australia right now. CPMs are significantly lower than Meta, reach is enormous, and most businesses in your market haven’t committed to it yet. Early movers win the algorithm — and win the audience.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
Tik Tok Audience
01/04
TikTok Audience Strategy
Reach the right audience with data-driven targeting that maximises engagement, conversions and return on ad spend.
- Interest and behaviour audience targeting
- Custom audiences: website visitors (TikTok Pixel), customer lists
- Lookalike audiences from high-value customer data
- Broad audience testing (TikTok's algorithm often outperforms narrow targeting)
- Funnel stage audience separation (awareness / retargeting)
- Geographic targeting by state and city
Creatives
02/04
Creative-First Campaign Strategy
TikTok is a creative platform. Ads that look like ads get scrolled. Ads that feel native get watched, shared and clicked.
- TikTok-native creative strategy: hooks, formats, trends
- UGC-style ad scripting (authentic, first-person, direct-to-camera)
- Spark Ads: boost existing organic TikTok content as paid ads
- In-feed ad video scripting and direction brief
- Text overlay and caption strategy for silent viewing
- Call-to-action placement and testing
- Creative fatigue monitoring and refresh cadence
Campaign
03/04
Campaign Structure & Optimisation
Build high-performing TikTok campaigns with smart optimisation that maximises reach, engagement and conversions.
- Campaign objective selection: Traffic, Conversion, Lead Generation, App installs
- TikTok Pixel implementation and event configuration
- Bid strategy: CPM, CPV, CPC, Target CPA
- Ad scheduling and dayparting
- Budget allocation between ad sets
- Automatic Creative Optimisation (ACO) testing
Tracking
04/04
Tracking & Integration
Track every TikTok campaign with accurate attribution, seamless integrations and measurable business results.
- TikTok Pixel setup and verification
- Events Manager configuration (PageView, AddToCart, Purchase, Lead)
- GA4 UTM integration for cross-platform attribution
- CRM lead source tagging from TikTok campaigns
- Monthly performance report: CPM, CPV, CTR, CPL, ROAS
Why Leapsquad for Tik Tok Ads
TikTok Ads Connected to Your Growth Strategy
TikTok Ads at Leapsquad are part of a coordinated paid social strategy. People who see your TikTok ad can be retargeted on Meta, captured by Google, and nurtured in your CRM. Multi-channel, not just TikTok.
| What you need | Leapsquad | TikTok-only agency | Social media manager |
|---|---|---|---|
| TikTok-native creative strategy | ✓ | ✓ | Sometimes |
| Pixel + conversion tracking | ✓ | ✓ | Rarely |
| Multi-platform retargeting alignment | ✓ | ✕ | ✕ |
| CRM lead integration | ✓ | ✕ | ✕ |
| Organic TikTok alignment (if applicable) | ✓ | ✕ | Sometimes |
| Monthly ROAS reporting | ✓ | Sometimes | ✕ |
| No lock-in contracts | ✓ | Varies | N/A |
| Senior specialist (not a junior) | ✓ | Varies | ✕ |
Our Proven Tik Tok Ads Framework
A data-driven TikTok Ads strategy that combines creative testing, audience optimisation and continuous scaling to maximise business growth.
Pixel & Creative Brief
TikTok Pixel installed, events configured, audience research completed, creative brief written for first test batch.
Deliverables: Pixel setup · Audience research · Creative brief · Account structure
Launch
First campaign batch live: 3–5 creative variants per ad set. Tracking verified. Organic Spark Ads identified if applicable.
Deliverables: Campaign launch · Creative upload · Spark Ads · Tracking QA
Creative Testing
Identify hook vs body performance, creative winner/loser analysis, second creatives in testing, audience expansion.
Deliverables: Creative analysis · Winner/loser · Batch 2 · Audience test
Scale
Winning creative scaled. Retargeting activated from Pixel audiences. Monthly reporting with CPM, CPL and ROAS.
Deliverables: Scale winners · Retargeting · Monthly report · Creative refresh
Common questions
Everything you want to know about Tik Tok Ads
If your audience includes 18–45 year olds and you sell B2C products or services, TikTok Ads are almost certainly worth testing. For B2B businesses, TikTok is less proven but increasingly being used for brand awareness and thought leadership. We'll advise honestly based on your specific audience.
Yes. We script UGC-style ads designed for in-house production (shot on a phone, natural lighting, talking to camera). TikTok actually penalises highly produced "ad-looking" content — so not having a production budget is often an advantage.
Yes. TikTok Lead Generation campaigns allow you to capture leads directly within TikTok without requiring a landing page click. We also drive traffic to landing pages for businesses with strong conversion infrastructure. Both models work — lead forms typically have lower CPL.
TikTok CPMs in Australia are typically 30–60% lower than Meta for comparable demographics. However, conversion rates can be lower depending on the product and creative. We evaluate both platforms for every client and recommend the right mix based on your goals and audience.
Hook-led, native-style videos between 15–30 seconds consistently outperform polished studio productions. First-person demonstration, before/after, and direct-to-camera testimonials are the highest-performing formats. We build creative briefs around what the TikTok algorithm rewards.
Most campaigns begin generating performance data within the first few weeks, allowing us to optimise for better results quickly.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
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FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
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