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Email Automation · Drip Campaigns · Marketing Automation · Email Sequences
Email automation that follows up every lead — automatically, intelligently, at scale.
Automated email sequences that nurture prospects from first enquiry to ready-to-buy — so your sales team spends time closing, not chasing.
3x
40%
80%
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
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Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Are You Losing Leads Through Poor Follow-Up?
Your team manually follows up leads — and half get forgotten after the first email
Leads go cold between their first enquiry and your sales team reaching them
You're sending the same mass email to everyone regardless of where they are in the buying journey
You have no idea which emails people are actually reading and responding to
Your email deliverability is poor and important emails are landing in spam
The average B2B sale requires 8+ follow-up touchpoints. Most sales teams give up after 2. Email automation bridges that gap — delivering the right message to the right prospect at the right time, automatically, every time.
Typical Client Journey
Quick win — Automated follow-up sequences go live in 1–2 weeks. Full pipeline automation within 30 days.
Automation
01/05
Email Automation Strategy
We design strategic email automations that deliver the right message to the right lead at the right time.
- Lead journey mapping: from first contact to closed sale
- Automation sequence design by audience segment and lifecycle stage
- Trigger event identification (form submission, link click, time delay, behaviour)
- Send timing and cadence optimisation
- Plain text vs HTML decision by sequence type and audience
- A/B testing plan for subject lines and CTAs
Sequence
02/05
Email Sequence Types
We build every sequence you need — not just the welcome email.
- Welcome / enquiry response series (immediate + day 2, 5, 10, 14)
- Product or service-specific nurture sequences
- Lead magnet delivery and follow-up series
- Abandoned enquiry re-engagement sequences
- Long-cycle nurture drips (monthly, for 6–12 month sales cycles)
- Post-sale onboarding sequences
- Upsell and cross-sell sequences for existing customers
- Re-engagement campaigns for cold database contacts
Copywriting
03/05
Email Copywriting
We write every email — in your brand voice, for your specific audience, designed to drive one clear action.
- Subject line copywriting (tested with A/B variants)
- Preview text optimisation (second subject line)
- Email body copy: short, clear, one-CTA focused
- Personalisation tokens: first name, company, service interest
- Conditional logic: if/then content variation by segment
- Plain text versions (for deliverability)
Techniques
04/05
Technical Implementation & Deliverability
We optimise your email infrastructure for stronger deliverability, compliance and long-term campaign performance.
- Domain authentication: SPF, DKIM, DMARC setup
- IP warmup plan for new sending domains
- Bounce management and list hygiene automation
- Spam score testing before sending
- Unsubscribe and compliance setup (Australian Spam Act)
- Email performance tracking: open rate, click rate, reply rate, conversion
- Monthly deliverability health report
Why Leapsquad for Email Automation
Email Automation Connected to Your Entire Marketing Ecosystem
Email automation at Leapsquad is built connected to your lead sources — so every form submission from your website, your Google Ads landing page or your Meta Lead Ad triggers the right sequence automatically, with the lead source tagged in the email system for attribution.
| What you need | Leapsquad | Email marketing agency | DIY on Mailchimp |
|---|---|---|---|
| Automation sequence strategy | ✓ | ✓ | ✕ |
| Email copywriting | ✓ | ✓ | Self-written |
| Multi-sequence build (not just welcome) | ✓ | Limited | |
| Ad platform trigger integration | ✓ | Sometimes | ✕ |
| Deliverability setup (SPF/DKIM) | ✓ | Sometimes | Rarely |
| Lead scoring + sales notification | ✓ | Rarely | ✕ |
| Ongoing sequence optimisation | ✓ | Sometimes | Self-managed |
| No lock-in contracts | ✓ | Varies | N/A |
How We Build High-Performing Email Automations
A structured email automation process that combines strategy, technical setup and ongoing optimisation to nurture leads and drive more conversions.
Strategy & Map
Lead journey mapping, sequence plan, trigger event identification, platform confirmation.
Deliverables: Journey map · Sequence plan · Trigger events · Platform choice
Copy & Design
All email copy written and approved. HTML template designed. Subject lines A/B planned.
Deliverables: Email copy · Template design · Subject line variants · Client approval
Funnels & Forms
Sequences built in platform, triggers configured, form integrations tested, ad platform connections live.
Sequences built in platform, triggers configured, form integrations testing
Test, Launch, Optimise
End-to-end testing across sequences, launch, first performance data, A/B test activation.
Deliverables: End-to-end test · Launch · First data review · A/B activationn
Common questions
Everything you want to know about Email Automation
We build automations on ActiveCampaign, HubSpot, Klaviyo, Go High Level, Mailchimp and others. We'll recommend the right platform for your needs and budget — or build on your existing platform if it supports the automations required.
It depends on your sales cycle length and audience. A typical B2B lead nurture sequence is 6–10 emails over 2–4 weeks. Long-cycle B2B sequences may run 6–12 months. B2C sequences are often shorter and more frequent. We recommend cadence based on your specific conversion data.
We write everything — subject lines, preview text, email body copy and CTAs. You review and approve. Most clients are surprised how quickly our team can produce copy that sounds authentically like their brand voice.
Deliverability is a combination of technical setup (SPF, DKIM, DMARC), sender reputation (list hygiene, low bounce rates), content quality (no spam trigger words, balanced text-to-image ratio) and engagement history. We audit and configure all four.
Yes — and eCommerce is one of the highest-ROI applications. Abandoned cart emails recover an average of 10–15% of abandoned transactions. Welcome sequences, post-purchase follow-up, product recommendation emails and re-engagement campaigns all contribute significantly to eCommerce revenue.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
Free for qualified businesses · Results in 48 hrs
Get your free CRM audit
We’ll review your lead follow-up speed, pipeline structure and automation gaps — then show you exactly what needs to change to stop leads slipping through the cracks. No pitch deck. No obligation. Just findings.
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