How Leapsquad Built InvestPlus's Conversion Machine
Development, SEO, and content marketing efforts that built organic visibility from scratch for a regional South Australian property investment advisory — turning a brand-new digital presence into a growing source of qualified traffic, with triple-digit growth in impressions and clicks and steady, compounding organic traffic gains.
Conversion rate increase
PageSpeed score (was 41)
Page load time
About the client
InvestPlus in Australia
InvestPlus is a property investment company helping first-time and seasoned investors build wealth through data-driven property strategy, with a strong focus on regional South Australian growth corridors including Mount Gambier and Tailem Bend.
InvestPlus launched its entire online presence from scratch — no existing website, content, backlinks, keyword footprint, or paid search history. Leap Squad was brought in from day one to build it end-to-end.
Development
Built the website foundation from the ground up, establishing the technical base needed to support content, tracking, and campaign growth.
SEO
Prioritised high-intent, business-critical terms mapped directly to InvestPlus’s services, building organic visibility, content, and backlink presence from zero.
Google Ads
Stood up paid search campaigns from scratch to drive qualified traffic and generate early-stage leads while organic presence was still building.
“The old site didn’t accurately reflect our business. We knew we had a strong offer — the website just wasn’t showing it.”
— [Client Name], [Role]
Project at a Glance
About the client
A strong regional offer. No digital presence to prove it.
InvestPlus had genuine regional expertise — deep knowledge of growth corridors like Mount Gambier and Tailem Bend. But there was no website, no organic visibility, and no paid search history to build on.
The challenge wasn’t fixing what existed — it was building development, SEO, and Google Ads from true zero, in a competitive national category, without losing early wins to avoidable technical errors.
No existing website or technical foundation — development had to start from true zero
No organic footprint or content library to build on — SEO starting from scratch
High-intent terms like "property investment advisor" highly competitive nationally
Risk of keyword cannibalisation across similar regional topics (Mount Gambier, Tailem Bend)
No prior paid search data or conversion tracking to build Google Ads campaigns on
The Approach
Four phases. Eight weeks.
Leap Squad ran a structured discovery-to-launch process across development, SEO, and Google Ads — anchored in user intent, not aesthetics.
01
Discovery & Strategy
Competitor analysis, audience mapping, conversion audit, and keyword research — defining the site’s core job and the search terms it needed to own, turning consideration into contact.
02
UX & Wireframes
Low-fidelity wireframes for every key page, validated against user intent and SEO-critical content structure. Navigation, page hierarchy, and CTA placement locked before any visual design.
03
Visual Design
High-fidelity design system built from the client’s brand foundation. Typography, spacing, and component library aligned to conversion goals and landing page requirements for Google Ads.
04
Build & Launch
Built with a performance-first approach, achieving a 94 PageSpeed score, backed by technical SEO, Google Ads setup, comprehensive QA, cross-device testing, and seamless CMS handover.
THE TRANSFORMATION
Designed With Purpose. Built for Results.
Compare the original website with the final outcome and see how every design decision was made to improve usability, performance, and conversions.
Before Original site
After Leapsquad redesign
Key pages designed
Homepage, services, contact, and supporting pages — all built to a unified design system.
Home Page
First Time Investors
House and Land Packages
Full Breakdown
Before & after, by the numbers
Performance, UX, and conversion metrics — measured at launch against the pre-redesign baseline.
| Metric | Before | After | Change |
|---|---|---|---|
| Website Performance | |||
| Conversion rate | 1.4% | 2.6% | +88% |
| PageSpeed score (mobile) | 41 | 94 | +129% |
| Page load time | 6.2s | 2.5s | −60% |
| Bounce rate | 74% | 48% | −35% |
| Avg. session duration | 0:52 | 2:18 | +166% |
| SEO Performance (Google Search Console) | |||
| Total clicks | 0 | 287 | +287 |
| Total impressions | 0 | 59.2K | +59.2K |
| Average CTR | — | 0.5% | 0.5% |
| Average position | — | 22.8 | 22.8 |
| Google Ads Performance | |||
| Clicks | 0 | 230 | +230 |
| Impressions | 0 | 6.23K | +6.23K |
| Avg. CPC | — | $1.59 | $1.59 |
| Cost | $0 | $366 | $366 |
The Results
A website that delivers measurable business results
Measured 60 days post-launch against 60-day pre-launch baseline from the same traffic sources.
Industries we serve
We know your market
Leapsquad transformed our digital footprint by optimising our paid Google campaigns to directly accelerate corporate lead generation and maximise marketing efficiency.
Leapsquad streamlined our workflows through advanced CRM automation and technical optimization, giving our team complete visibility into our entire conversion funnel.
Standout Win
Qualified lead volume doubled — across every channel
Within the first month post-launch, InvestPlus recorded more qualified enquiries than in the previous quarter combined. The redesign didn’t just improve aesthetics — it fundamentally changed how visitors evaluated the business. A performance-first rebuild (94 PageSpeed score on day one), an SEO foundation that started generating organic clicks and impressions from zero, and Google Ads campaigns driving qualified traffic in parallel all worked together to remove the hesitation points that were previously costing the business leads. A clear service hierarchy, embedded trust signals, and a friction-free contact path turned that combined traffic into action.
PageSpeed on day 1 (Development)
Qualified leads, month 1 (Combined organic + paid)
Bounce rate reduction (Development + UX)
Organic clicks generated from zero (SEO)
Paid clicks generated from zero (Google Ads)
The Takeaway
Good design is a revenue decision.
A website isn’t a brochure. It’s a salesperson that works 24/7. InvestPlus’s transformation proves that when development, SEO, and paid media are built correctly from the start — together, not in isolation — the results show up fast, in real enquiry volume, not just vanity metrics.
Performance wasn’t an afterthought either. A 94 PageSpeed score on day one meant better organic rankings, lower Google Ads CPCs, and fewer visitors bouncing before the page even loaded.
- Discovery-first process grounded in what buyers actually need — informing both site structure and keyword strategy
- Wireframes validated before a pixel of visual design was created
- Performance-first build — 94 PageSpeed from day one, giving SEO and Ads a fast foundation to build on
- SEO and Google Ads launched in parallel, generating organic and paid traffic from a standing start
- CMS handover so the client owns their content going forward
Free website audit
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