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ECOMMERCE SEO · PRODUCT RANKINGS · SHOPIFY & WOOCOMMERCE
Get your products found on Google. Turn organic traffic into orders.
eCommerce SEO that targets the exact keywords your buyers use when they’re ready to purchase — optimising product pages, categories and collections to rank and convert at scale.
#1Maps
50+
3-6mo
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
The Warning Signs You Can't Ignore
Your products aren't appearing in Google Shopping or organic results
You're paying for every sale through ads because organic generates almost nothing
Competitors with weaker products outrank you because their SEO is stronger
Your category pages have thin content that Google ignores
You have hundreds of product pages and no idea which ones to prioritise
eCommerce SEO is one of the highest-ROI investments an online store can make. A product page ranking on page one generates revenue 24/7 without an ongoing ad spend. We build that asset for you.
Typical Client Journey
Quick win — GBP improvements show results in 4–8 weeks. Full local pack rankings in 3–6 months.
Keyword Research
01/05
eCommerce Keyword Research
We map the full keyword universe for your product catalogue — from category-level terms (high volume) to product-specific long-tail (high conversion).
- Buyer-intent keyword mapping across all product categories
- Long-tail product search term discovery
- Competitor keyword gap analysis
- Search volume, difficulty and commercial intent scoring
- Category vs product page keyword assignment
Optimisation
02/05
Product Page Optimisation
Most eCommerce SEO fails because product pages are thin, duplicate or template-generated. We fix this systematically.
- Title tag and meta description optimisation
- Product description rewriting for keywords and conversion
- H-tag structure and content hierarchy
- Schema markup: Product, Review, Offer, BreadcrumbList
- Image alt text, file naming and compression
- Internal linking between related products and categories
- Duplicate content resolution (variants, filters, pagination)
Page SEO
03/05
Category & Collection Page SEO
Category pages are the most powerful pages in an eCommerce site — they rank for high-volume terms and funnel buyers to products.
- Category page content creation (optimised introductions)
- Filter and facet URL management (canonical strategy)
- Pagination handling (rel prev/next or infinite scroll strategy)
- Breadcrumb navigation and schema
- Category-level internal link architecture
Tech SEO
04/05
Technical eCommerce SEO
From site speed to indexation, we optimise every technical element that impacts eCommerce performance.
- Crawl budget optimisation for large catalogues
- Site speed and Core Web Vitals (LCP, CLS, FID)
- JavaScript rendering audit (headless/SPA specific)
- Canonical tag audit across variants and filtered pages
- XML sitemap optimisation (product and category priority)
- Structured data for rich results (ratings, price, availability)
- Shopify or WooCommerce platform-specific technical fixes
Link Building
05/05
eCommerce Link Building
Quality backlinks build trust. We earn authoritative links that improve your store’s visibility, rankings and long-term revenue.
- Product PR and review outreach to relevant publications
- Manufacturer / supplier link acquisition
- Comparison site and affiliate link strategy
- Category-level authority building
- Shopping guide and best-of list placements
Why Leapsquad for eCommerce SEO
Integrated eCommerce SEO That Drives Sales
We connect your eCommerce SEO to your Google Shopping campaigns and your product feed — so paid and organic reinforce each other. When a keyword converts in paid search, it becomes a priority target in SEO. No eCommerce SEO specialist does this.
| What you need | Leapsquad | eCommerce SEO agency | Platform plugin (Yoast etc) |
|---|---|---|---|
| Product & category keyword research | ✓ | ✓ | Partial |
| Product description rewriting | ✓ | Sometimes | ✕ |
| Technical SEO (crawl, schema, speed) | ✓ | ✓ | Partial |
| Google Ads Shopping integration | ✕ | ✕ | ✕ |
| Conversion rate optimisation | ✓ | Rarely | ✕ |
| CRM / abandoned cart integration | ✓ | ✕ | ✕ |
| Monthly reporting (organic revenue) | ✓ | Sometimes | ✕ |
| No lock-in contracts | ✓ | Varies | N/A |
Our Proven eCommerce SEO Process
A structured eCommerce SEO strategy that improves your store's visibility, drives organic revenue and delivers long-term growth through continuous optimisation.
Crawl & Audit
Full technical crawl, duplicate content mapping, keyword opportunity sizing, competitor benchmark.
Deliverables: Technical audit · Duplicate map · Keyword opportunities · Competitor gaps
On-Page & Technical Fixes
Priority product and category optimisation, technical fixes, schema implementation, speed improvements.
Deliverables: Product page SEO · Category content · Schema · Speed fixes
Content & Authority
Category page content, internal linking architecture, link outreach initiated and technical improvements implemented.
Deliverables: Category content · Internal links · Link outreach · GSC monitoring
Scale & Report
Expand to lower-priority categories, track organic revenue in GA4, iterate based on what ranks and converts.
Deliverables: Organic revenue tracking · Expansion · Monthly reporting
Common questions
Everything you want to know about eCommerce SEO
Yes. We optimise Shopify stores specifically — including handling Shopify's known SEO limitations (duplicate URLs, canonical issues, theme speed). We also work with WooCommerce, BigCommerce and custom platforms.
We prioritise by commercial value and ranking opportunity. We build a systematic optimisation roadmap — high-value categories and best-selling products first — then work through the full catalogue over time.
Yes. Our paid search team manages Google Shopping campaigns while SEO builds organic product rankings. The two strategies share data — converting keywords from Shopping inform SEO targets, and vice versa.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
Free for qualified businesses · Results in 48 hrs
Get your free local SEO audit
We’ll review your Google Business Profile, local rankings, citation consistency and competitor presence — then show you exactly what needs to change to rank higher locally. No pitch deck. No obligation. Just findings.
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