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Get your brand cited by AI. Optimise for the future of search.
Generative Engine Optimisation (GEO) and AI search strategies that ensure your business appears when buyers ask ChatGPT, Perplexity, Google AI Overviews and other AI-powered search engines for answers in your space.
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Does this sound familiar?
You should be getting local leads — but you're not.
Your competitors are being cited by AI tools and you're not — losing brand awareness you can't even measure yet
You've invested heavily in Google SEO but AI is changing how buyers discover solutions
Potential customers are asking AI tools for recommendations in your category and getting your competitors' names
You don't know whether AI search matters for your business — or how to capitalise on it if it does
Your content isn't structured to be understood, cited or summarised by AI systems
AI-powered search is not replacing traditional SEO — but it’s changing what gets cited and why. The businesses that get ahead of GEO now will dominate AI-generated recommendations as the channel matures. Early movers have a significant advantage.
Typical Client Journey
Quick win — GBP improvements show results in 4–8 weeks. Full local pack rankings in 3–6 months.
AI Search
01/04
AI Search Landscape Audit
We start by understanding how AI tools currently represent your category — and where your brand sits relative to competitors.
- Brand mention audit across ChatGPT, Perplexity, Gemini and Google AI Overviews
- Competitor AI citation analysis — who's getting recommended and why
- Category query mapping — what questions buyers ask AI tools in your space
- Current content inventory assessment for AI-readiness
E-E-A-T
02/04
E-E-A-T Strengthening
AI tools cite sources they consider authoritative. Google’s E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) directly influence AI citation probability.
- Author bio and expertise signals
- Third-party mentions, citations and references
- Brand entity building across the web
- Wikipedia and Wikidata presence strategy (where applicable)
- Digital PR for authoritative external citations
Local SEO
03/04
Prompt Strategy & Monitoring
Stay visible in AI search with prompt-focused content, ongoing monitoring and continuous optimisation.
- AI search query identification for your category
- Prompt-specific content creation (answers to likely AI queries)
- Monthly AI citation monitoring across major platforms
- Competitive AI visibility benchmarking
- Regular strategy updates as AI search evolves (this space moves fast)
AI Citation
04/04
Content Structuring for AI Citation
AI systems cite content that is authoritative, clearly structured, factually dense and easy to extract. We audit and reformat your content to meet these criteria.
- FAQ and Q&A content formatting for AI extraction
- Definitive answer content (clear, citable statements)
- Authoritative long-form content that AI tools treat as reference material
- Entity optimisation — ensuring Google's Knowledge Graph understands your brand
- Schema markup: FAQPage, HowTo, Article, Organization, Product
Why Leapsquad for AI & Generative Engine Optimisation (GEO)
AI Search Optimisation That Builds on SEO
GEO is a new discipline and few agencies are doing it properly. At Leapsquad, we integrate AI optimisation with your traditional SEO — because the factors that help you rank on Google (authority, structure, E-E-A-T) also help you get cited by AI. One investment, compounding returns.
| What you need | Leapsquad | Traditional SEO agency | Most agencies in 2025 |
|---|---|---|---|
| AI search citation audit | ✓ | ✕ | ✕ |
| Content structuring for AI extraction | ✓ | ✕ | ✕ |
| E-E-A-T and entity building | ✓ | Sometimes | Rarely |
| Traditional SEO (still essential) | ✓ | ✓ | Sometimes |
| Monthly AI visibility monitoring | ✓ | ✕ | ✕ |
| Schema and structured data | ✓ | Sometimes | Rarely |
| Digital PR for authority building | ✓ | Rarely | ✕ |
| No lock-in contracts | ✓ | Varies | Varies |
Our AI Search Optimisation Framework
A structured GEO strategy that improves your visibility across AI search platforms through authoritative content, technical optimisation and continuous monitoring.
AI Landscape Audit
Assess how AI tools currently represent your category and brand. Identify content gaps and citation opportunities.
Deliverables: AI audit · Brand mention check · Competitor citations · Query mapping
Content & Schema
Restructure priority pages for AI extraction. Implement schema markup. Rewrite key content for citable, definitive answers.
Deliverables: Content restructuring · Schema implementation · FAQ content · Entity signals
Authority Building
Digital PR, third-party citations, E-E-A-T signals. Build the external authority AI systems use to decide who to cite.
Deliverables: Digital PR · E-E-A-T audit · Entity building · Citation outreach
Monitor & Iterate
Monthly AI visibility monitoring, competitive benchmarking, strategy updates as AI search behaviour evolves.
Deliverables: Monthly AI report · Competitive tracking · Strategy updatesn
Common questions
Everything you want to know about AI & GEO
It's real and it matters now — particularly for B2B businesses where buyers are using AI tools for vendor research. Google AI Overviews are already appearing for millions of queries. ChatGPT and Perplexity are influencing consideration, even if they're not yet driving the majority of traffic.
No. Traditional SEO remains essential — and the same factors that help you rank on Google (authority, content quality, E-E-A-T) also help you get cited by AI. GEO is an extension of strong SEO, not a replacement.
We conduct monthly manual and automated prompt testing across major AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) and track whether your brand or content is being cited. We benchmark this against competitors and track month-over-month trends.
B2B businesses, professional services, software companies and any category where buyers do significant research before purchasing. Also local businesses that appear in AI-generated "best of" type responses for their city and category.
AI citation can appear faster than traditional SEO ranking — we've seen structured content improvements reflected in AI citations within weeks. However, E-E-A-T and authority building is a longer play, similar to traditional link building timelines.
We track AI citations, brand visibility, prompt coverage and overall search performance across major AI platforms.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
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Free for qualified businesses · Results in 48 hrs
Get your free local SEO audit
We’ll review your Google Business Profile, local rankings, citation consistency and competitor presence — then show you exactly what needs to change to rank higher locally. No pitch deck. No obligation. Just findings.
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