Home › Paid Media › Google Search Ads
Google Ads · Search Campaigns · Ppc Management · Google Ads Agency Australia
Google Ads management that turns search into your most reliable lead source.
Precision Google Search campaign management focused on generating qualified leads at the lowest sustainable cost per acquisition — not just clicks.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Why Your Google Ads Aren't Delivering Results
You're spending on Google Ads but the leads are low quality or expensive
Your campaigns were set up years ago and have never been properly restructured
You have no idea which keywords are actually generating revenue (not just clicks)
Your competitor's ads are always appearing above yours
You're paying for broad match keywords that are completely irrelevant to your business
Google Search Ads should be your most predictable revenue channel. When campaigns are built right — with the right keywords, match types, ad copy and landing pages — you control exactly how much lead flow you get and at what cost. That’s what we build.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
Enterprise SEO
01/04
Campaign Architecture & Keyword Strategy
Build a high-performing campaign structure with strategic keywords that maximise relevance, reduce wasted spend and increase conversions.
- Keyword research by match type, intent and commercial value
- Competitor ad and keyword analysis (Auction Insights + SpyFu)
- Ad group structure optimised for Quality Score (lower CPCs)
- Negative keyword library build (block irrelevant traffic from day one)
- Campaign type selection: Search, Performance Max, Dynamic Search Ads
- Budget allocation modelling by campaign priority
Content
02/04
Ad Copy & Extension Strategy
Quality Score-boosting copy that earns higher positions at lower cost — because relevance beats budget.
- Responsive Search Ad copywriting (15 headlines, 4 descriptions)
- Unique selling proposition testing across ad variants
- Sitelink, callout and structured snippet extensions
- Call ads and lead form extensions
- Promotion and price extensions (where applicable)
- Continuous A/B copy testing framework
Enterprise-level
03/04
Bidding & Budget Optimisation
Maximise your ad spend with smart bidding strategies, budget optimisation and continuous performance improvements.
- Bid strategy selection: Target CPA, Target ROAS, Maximise Conversions
- Manual CPC for new campaigns (before algorithm has enough data)
- Dayparting analysis and bid adjustments by hour/day
- Device bid adjustments (mobile vs desktop performance split)
- Geographic bid adjustments by location performance
- Budget pacing and monthly spend management
Link Building
04/04
Conversion Tracking & Attribution
If you can’t see which keywords drive closed deals, you can’t optimise. We build tracking that goes beyond form submissions.
- Google Ads conversion action setup (calls, forms, purchases, appointments)
- Google Tag Manager implementation
- Google Analytics 4 integration and goal alignment
- Offline conversion import (from CRM to Google Ads)
- Cross-channel attribution review
- CRM-level lead source tracking
Why Leapsquad for Google Search Ads
Google Ads Connected to Your Growth Strategy
We connect your Google Search Ads to your SEO strategy (shared keyword data), your landing pages (which we build or optimise) and your CRM (so every lead is tracked to close). No siloes. No gaps.
| What you need | Leapsquad | Google Ads specialist | Freelancer |
|---|---|---|---|
| Campaign structure & keyword strategy | ✓ | ✓ | ✓ |
| Ad copy + extension management | ✓ | ✓ | Sometimes |
| Conversion tracking (full setup) | ✓ | ✓ | Sometimes |
| Landing page optimisation | ✓ | ✕ | ✕ |
| Offline conversion + CRM import | ✓ | ✕ | ✕ |
| SEO keyword data sharing | ✓ | ✕ | ✕ |
| Monthly business-level reporting | ✓ | Sometimes | ✓ |
| No lock-in contracts | ✓ | Varies | Varies |
How We Build High-Performing Google Ads Campaigns
A structured Google Ads strategy that attracts qualified leads, maximises ad spend and delivers measurable business growth through continuous optimisation.
Account Audit
Full account audit (or competitor analysis if starting fresh), keyword opportunity mapping, conversion tracking verification.
Deliverables: Account audit · Keyword map · Competitor analysis · Tracking check
Campaign Build
Campaign and ad group structure built, ad copy written and loaded, extensions configured, tracking live. QA before launch.
Deliverables: Campaign build · Ad copy · Extensions · Tracking QA · Launch
Optimise
Search term analysis, negative keyword additions, bid adjustments, A/B copy tests. First 30 days of data drives next 60 days of decisions.
Deliverables: Search term review · Negatives · Bid optimisation · Copy tests
Scale
Winning keywords and copy scale up. Losing elements cut. Monthly reporting with CPA, ROAS and lead quality metrics.
Deliverables: Budget scaling · Monthly report · CRM data review · Strategy refinement
Common questions
Everything you want to know about Google Search Ads
We work with websites from 5,000 pages to 500,000+ pages. The approach scales — programmatic content strategies, crawl budget management and template-level technical fixes ensure we can operate efficiently at any volume.
Most of our clients start with $2,000–$3,000/month in ad spend. Below that, there isn't enough data for the algorithm to optimise and results are typically inconsistent. We'll recommend a starting budget based on your keywords and competition.
Google Search Ads target specific search queries on Google.com. Performance Max is a goal-based campaign type that runs across all Google channels (Search, Display, YouTube, Maps). We use both strategically — Search for intent capture, Performance Max for scale.
Yes. We audit your current account, identify wasted spend and structural issues, and implement improvements. You retain full account ownership throughout. We typically identify 20–40% budget efficiency improvements in inherited accounts.
We set up offline conversion tracking — importing data from your CRM back into Google Ads. This means the algorithm optimises for leads that become customers, not just any form submission.
We monitor and optimise your campaigns regularly to improve performance and maximise your return on ad spend.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
Get your free paid media audit
We’ll review your campaign structure, targeting, ad spend efficiency and conversion tracking — then show you exactly what needs to change to lower your cost per lead. No pitch deck. No obligation. Just findings.
Complete the picture