Home › Paid Media › Meta Ads
Meta Ads · Facebook Ads · Instagram Ads · Social Advertising Australia
Meta Ads that stop the scroll — and fill your pipeline.
Facebook and Instagram advertising built around creative strategy, precise audience architecture and full-funnel campaign structure — generating qualified leads and sales at scale.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Are Your Meta Ads Wasting Your Budget?
Your Meta ads are generating clicks but very few qualified leads or purchases
Ad creative burns out every few weeks and performance collapses
You're targeting broad audiences and spending to reach people who'll never buy
iOS changes have broken your tracking and you're flying blind on attribution
A previous agency ran Meta ads with nothing to show for the spend
Meta Ads failure is almost always a creative, audience or tracking problem — not a platform problem. Facebook and Instagram remain the most powerful consumer advertising platforms in Australia. When the strategy is right, the results compound.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
Audience Arch
01/04
Audience Architecture
The right message to the wrong person wastes every dollar. We build audience structures that put your ads in front of people who actually buy.
- Cold audience research (interests, behaviours, demographics)
- Lookalike audiences from your best customers (seeded from CRM data)
- Custom audience strategy: website visitors, video viewers, engagers
- Exclusion logic — remove existing customers and unconvertible traffic
- Funnel-stage audience separation (cold / warm / hot)
- A/B audience testing framework
Creatives
02/04
Creative Strategy
Creative is the #1 performance lever in Meta advertising. We build a creative testing system — not just individual ads.
- Creative strategy framework: hooks, angles, formats
- Ad copywriting — primary text, headlines, descriptions, CTAs
- Static image ad creative direction and briefing
- Carousel ad content and sequence strategy
- Video ad scripting and direction guidance
- UGC and testimonial ad strategy
- Creative performance scoring and kill / scale decisions
- Creative refresh cadence (prevent ad fatigue)
Campaign
03/04
Campaign Structure & Bidding
We architect and manage your full campaign funnel — from awareness to conversion — with the right bid strategy and budget split at every stage.
- Full-funnel campaign architecture (Awareness / Consideration / Conversion)
- Advantage+ Shopping campaigns for eCommerce
- Lead generation via Facebook lead forms (native, low friction)
- Website conversion campaigns with optimised landing pages
- Retargeting sequences: video viewers, website visitors, lead form openers
- Budget allocation between funnel stages
- Bid strategy optimisation: lowest cost vs cost cap vs bid cap
Tracking
04/04
Tracking & Attribution
Post-iOS14, accurate Meta attribution requires Conversions API — not just the pixel. We implement both.
- Meta Pixel setup and event verification
- Conversions API implementation (server-side tracking)
- GA4 + Meta integration for cross-platform attribution
- CRM lead source tagging (UTM strategy)
- Monthly attribution reconciliation
- Event deduplication (pixel + CAPI)
Why Leapsquad for Meta Ads
Integrated Meta Ads That Drive Revenue
Meta Ads at Leapsquad connect to your Google Ads retargeting (people who click your Meta ad can be retargeted on Google), your website landing pages and your CRM. Full-funnel, not just top-of-funnel.
| What you need | Leapsquad | Meta Ads agency | Freelancer |
|---|---|---|---|
| Full-funnel campaign strategy | ✓ | ✓ | Sometimes |
| Creative strategy + copy | ✓ | ✓ | Sometimes |
| Conversions API (server-side) | ✓ | Sometimes | ✓ |
| CRM audience and lead integration | ✓ | ✕ | ✕ |
| Google Ads cross-channel alignment | ✓ | ✕ | ✕ |
| Landing page optimisation | ✓ | ✕ | ✕ |
| Monthly ROAS / CPL business reporting | ✓ | Sometimes | ✓ |
| No lock-in contracts | ✓ | Varies | Varies |
How We Build High-Performing Meta Ads Campaigns
A structured Meta Ads strategy that combines audience targeting, creative testing and continuous optimisation to maximise leads, sales and return on ad spend.
Audit & Audience Research
Account audit (or fresh setup), audience research, pixel + CAPI implementation, creative strategy framework.
Deliverables: Account audit · Audience research · Pixel/CAPI · Creative brief
Campaign Build & Launch
Campaigns built by funnel stage, creative assets loaded, tracking verified end-to-end, campaigns live.
Deliverables: Campaign build · Creative · Tracking QA · Launch
Test & Learn
Creative A/B testing, audience performance analysis, frequency monitoring, retargeting sequence activation.
Deliverables: Creative testing · Audience pruning · Retargeting · Frequency watch
Scale & Optimise
Winning creative and audiences scale. Losers cut. New creative in testing pipeline. Monthly ROAS/CPL reporting.
Deliverables: Budget scaling · Creative refresh · Monthly report · CRM attribution
Common questions
Everything you want to know about Meta Ads
Yes — with the right targeting strategy. Meta's interest and behaviour targeting, combined with lookalike audiences from your customer list, can effectively reach business decision-makers in most B2B categories. LinkedIn is often more precise for senior roles, but Meta typically delivers lower CPL for the same audience.
iOS14 restricted the pixel's ability to track users across apps. The solution is Conversions API (CAPI) — server-side tracking that isn't affected by browser restrictions. We implement CAPI as standard on all Meta Ads accounts. It significantly improves attribution accuracy and campaign optimisation.
Creative is the single biggest performance variable in Meta advertising. Targeting options have become more automated — Meta's algorithm is increasingly good at finding the right audience. What it needs is the right creative. We build creative testing systems, not one-off ads.
Most B2C clients start with $1,500–$3,000/month in ad spend. eCommerce brands typically scale to $5,000–$20,000+ as ROAS is proven. B2B clients on Meta often start lower ($1,000–$2,000/month) and scale based on lead quality. We'll recommend a starting budget based on your goals.
We provide creative strategy, copywriting and direction. For static image creative, we work with your brand assets or brief a designer. For video, we provide detailed scripts and direction for your team or a production partner. Full creative production is available as an add-on.
We optimise your campaigns regularly to improve performance, reduce costs and increase conversions.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
Get your free paid media audit
We’ll review your campaign structure, targeting, ad spend efficiency and conversion tracking — then show you exactly what needs to change to lower your cost per lead. No pitch deck. No obligation. Just findings.
Complete the picture