Home › Paid Media › LinkedIn Ads
Linkedin Ads · B2b Advertising · Sponsored Content · Lead Gen Forms
Reach the exact decision-makers who approve the budget.
LinkedIn Ads that target B2B buyers by job title, seniority, company size and industry — delivering your message directly to the people with the authority to say yes.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
The Signs Your LinkedIn Ads Need Optimising
Your sales team can't get in front of the right decision-makers at target accounts
You're generating leads from other channels but they don't match your ICP
LinkedIn Ads have been expensive and disappointing in the past
You're not sure how to build a B2B paid funnel that actually converts to pipeline
Your account-based marketing has no paid amplification layer
LinkedIn is the only platform where you can target by job title, company size, seniority, industry and specific companies simultaneously. The CPMs are higher than Meta — but so is the deal value. When the strategy is right, LinkedIn Ads are the most efficient B2B pipeline channel available.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
Audience Arch
01/04
Audience & Account Targeting
Target the right companies and decision-makers with data-driven audience strategies built for B2B growth.
- Job title, function and seniority targeting
- Company size and industry filters
- Named account (ABM) target list upload
- Retargeting: website visitors, video viewers, lead form openers
- Lookalike audiences from customer contact lists
- LinkedIn Matched Audiences (CRM list upload)
Creatives
02/04
Campaign Types & Creative
Our creative strategy combines engaging ad formats with persuasive copy to maximise campaign performance.
- Sponsored Content: single image, carousel, video, document ads
- Message Ads: direct to inbox (for high-intent warm audiences)
- Conversation Ads: branching dialogue format
- Lead Gen Forms: LinkedIn-native, pre-filled, frictionless
- Thought leadership ads (boost executive posts)
- Event promotion ads
- Ad copy: headline, intro text, CTA — all written and tested
ABM
03/04
ABM (Account-Based Marketing) Strategy
For B2B businesses with a defined list of target accounts, LinkedIn ABM is the most precise paid channel available.
- Target account list development (from your ICP)
- Company targeting + persona layering
- Multi-stakeholder campaign strategy (influence the committee, not just one person)
- Account engagement reporting (which companies are engaging)
- CRM account-level attribution
Tracking
04/04
Conversion Tracking & Lead Routing
Track every LinkedIn lead from click to customer with accurate attribution and seamless CRM integration.
- LinkedIn Insight Tag setup and audience population
- Lead Gen Form integration with CRM (HubSpot, Salesforce, ActiveCampaign)
- Website conversion event tracking
- LinkedIn + GA4 cross-platform attribution
- Lead quality scoring by campaign and audience
- CRM pipeline tracking from LinkedIn lead to closed deal
Why Leapsquad for LinkedIn Ads
LinkedIn Ads Connected to Your Sales Pipeline
LinkedIn Ads at Leapsquad are connected to your CRM nurture sequences — so every LinkedIn lead enters a structured follow-up journey immediately. We also align LinkedIn targeting with your SEO content strategy, using high-performing organic posts to inform paid amplification.
| What you need | Leapsquad | LinkedIn Ads agency | B2B marketing consultant |
|---|---|---|---|
| Audience strategy + account targeting | ✓ | ✓ | Sometimes |
| ABM target account campaigns | ✓ | Sometimes | ✕ |
| Lead Gen Form + CRM integration | ✓ | Sometimes | ✕ |
| Multi-channel B2B alignment | ✓ | ✕ | ✕ |
| SEO content repurposed for ads | ✓ | ✕ | ✕ |
| CRM pipeline attribution | ✓ | ✕ | ✕ |
| Account-level engagement reporting | ✓ | Sometimes | ✕ |
| No lock-in contracts | ✓ | Varies | Varies |
The LinkedIn Ads Growth Process
A structured LinkedIn Ads strategy that connects you with decision-makers, generates qualified pipeline and delivers measurable B2B growth.
ICP & Audience Build
Ideal customer profile definition, audience layer design, Insight Tag install, CRM list upload, target account list finalised.
Deliverables: ICP definition · Audience layers · Insight Tag · Account list
Campaign Build
Creative written, campaigns built by funnel stage, Lead Gen Forms configured, CRM integration tested, campaigns live.
Deliverables: Campaign build · Ad copy · Lead Gen Forms · CRM integration · Launch
Optimise & Test
Audience performance analysis, creative A/B testing, Lead Gen Form completion rate optimisation & monitoring.
Deliverables: Audience analysis · Creative tests · Form optimisation · Frequency review
Scale & Report
Account engagement reporting, pipeline contribution from LinkedIn, budget allocation by best-performing segments.
Deliverables: Account report · Pipeline tracking · Budget optimisation · Monthly report
Common questions
Everything you want to know about Meta Ads
LinkedIn CPMs are 3–5x higher because the targeting precision is unmatched for B2B. You're paying to reach CFOs, procurement directors and company owners directly — not a broad audience. The higher CPM is offset by higher deal values and better lead quality for B2B businesses.
B2B businesses selling to specific job titles, industries or company sizes. Professional services, SaaS, enterprise software, recruitment, consulting, logistics and financial services all see strong results. If your customers have LinkedIn profiles (they almost certainly do), LinkedIn Ads can reach them.
ABM on LinkedIn means targeting specific named companies — your list of 50, 200 or 500 ideal target accounts — and running ads specifically to the relevant people within those organisations. It's the most efficient way to break into target accounts that traditional outbound hasn't cracked.
Website Custom Audiences (retargeting) build based on your traffic — typically meaningful within 2–4 weeks for active sites. CRM list audiences are live immediately. Cold audiences are available from day one. We structure campaigns to use each audience type at the appropriate funnel stage.
Absolutely — and the two reinforce each other. Organic LinkedIn content builds credibility with your audience; ads accelerate that reach and capture leads from people who wouldn't see your organic posts. We align both strategies when we manage your social media.
Yes. LinkedIn Ads work best for businesses targeting decision-makers, professionals and high-value B2B customers.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
Get your free paid media audit
We’ll review your campaign structure, targeting, ad spend efficiency and conversion tracking — then show you exactly what needs to change to lower your cost per lead. No pitch deck. No obligation. Just findings.
Complete the picture