Home › Paid Media › YouTube Ads
YouTube Ads that build your brand and generate demand at scale.
YouTube Ads that build your brand and generate demand at scale.
YouTube advertising that reaches buyers during the research phase — building awareness, credibility and purchase intent before they ever land on your website or click a Google Search ad.
4.6x ROAS
Average return for clients
60Days
To profitable performance
$12M+
Ad spend managed annually
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
The Signs Your LinkedIn Ads Need Optimising
Your brand is unknown to potential buyers until they're ready to search
You're relying entirely on bottom-of-funnel channels (search ads, organic) with no upper funnel strategy
Competitors are running YouTube pre-roll ads in your category and you're not
Your video content exists but isn't working hard as a paid media asset
You need to reach large audiences efficiently and can't afford TV
YouTube is the second-largest search engine in the world and the most watched video platform in Australia. Pre-roll and in-feed YouTube ads build the brand awareness that makes every other channel work harder — because buyers are far more likely to click a search ad for a brand they’ve already seen.
Typical Client Journey
Quick win — Campaign restructuring shows results in 2–4 weeks. Full ROAS optimisation in 60 days.
YouTube Audience
01/04
YouTube Ad Formats & Strategy
Reach the right audience with strategic YouTube ad formats designed to increase awareness, engagement and conversions.
- Skippable in-stream ads (6-second and 15–30 second, pre/mid/post-roll)
- Non-skippable bumper ads (6 seconds — brand recall plays)
- In-feed video ads (YouTube search results and homepage)
- YouTube Shorts ads (vertical format, 60 seconds max)
- Masthead ads (YouTube homepage takeover — for major campaign moments)
- Sequence campaigns (tell a story across multiple ad exposures)
Creatives
02/04
Targeting & Audience Strategy
Reach the right audience with precision targeting that connects your videos with people most likely to convert.
- Demographic targeting: age, gender, parental status, household income
- In-market audiences (people actively researching your category)
- Custom intent audiences (keywords people searched on Google before watching YouTube)
- Affinity audiences (long-term interests and lifestyle signals)
- Customer Match (retarget your existing customer and prospect lists)
- Remarketing from Google Ads, YouTube channel viewers and website visitors
- Placement targeting (specific YouTube channels and videos)
Campaign
03/04
Creative Direction & Scripting
YouTube ad creative is the largest performance variable. We develop the creative strategy and write scripts that work within the format constraints.
- Script writing for skippable and non-skippable formats
- Hook strategy (the first 5 seconds determine whether they skip)
- Brand recall structure: problem, solution, CTA
- Call-to-action integration and landing page alignment
- A/B creative testing across different hooks and offers
- Companion banner design direction
Tracking
04/04
Measurement & Attribution
Track every YouTube campaign with accurate attribution, actionable insights and measurable business outcomes.
- Brand lift study setup (for campaigns with sufficient spend)
- View-through conversion tracking (GA4 + Google Ads)
- YouTube engagement metrics: view rate, skip rate, average view duration
- Cross-channel influence on search click-through rate
- CRM contact touchpoint tracking for YouTube-influenced leads
- Monthly performance report: CPV, VTR, reach, frequency, conversions
Why Leapsquad for YouTube Ads
YouTube Ads Connected to Your Growth Strategy
YouTube Ads at Leapsquad are integrated with your Google Search campaigns — so buyers who see your YouTube ad are then retargeted on Google Search, Display and Gmail. Upper funnel awareness amplifying lower funnel conversion.
| What you need | Leapsquad | Video production agency | Media buying agency |
|---|---|---|---|
| YouTube ad strategy + targeting | ✓ | Sometimes | ✓ |
| Script writing for ads | ✓ | ✕ | Sometimes |
| Google Ads integration (Search + YouTube) | ✓ | ✕ | Sometimes |
| CRM attribution and lead tracking | ✓ | ✕ | ✕ |
| Creative performance analysis | ✓ | ✕ | ✓ |
| Landing page alignment | ✓ | ✕ | ✕ |
| Monthly performance reporting | ✓ | ✓ | ✓ |
| No lock-in contracts | ✓ | ✕ | Varies |
Our Proven YouTube Ads Framework
A proven YouTube Ads framework that builds awareness, engages the right audience and drives measurable business growth.
Strategy & Creative Brief
Campaign objective setting, audience architecture, creative brief for video production, tracking setup.
Deliverables: Audience strategy · Creative brief · Tracking setup · Campaign plan
Campaign Build
Campaigns built, creative assets uploaded (once produced), targeting verified, campaigns live and optimised continuously.
Deliverables: Campaign structure · Creative upload · Targeting review · Audience setup · Launch
Performance Review
View rate, skip rate and conversion analysis. Audience performance comparison. Creative variant testing if multiple versions available.
Deliverables: View rate analysis · Audience test · Conversion review · Creative report
Optimise & Expand
Retargeting activation from viewers, search lift analysis, new creative testing, monthly reporting, performance auditing and ongoing optimisation.
Deliverables: Retargeting · Search lift · Monthly report · Creative refresh · Performance insights
Common questions
Everything you want to know about YouTube Ads
YouTube ads are sold on a CPV (cost per view) basis — typically $0.01–$0.05 per view for skippable ads. Most clients start with $1,500–$3,000/month in ad spend. Unlike TV, you only pay when someone watches at least 30 seconds (or the full ad if shorter). You also only pay for skippable ads when someone doesn't skip.
Not necessarily. While higher production quality helps for brand-building objectives, authentic talking-head videos and screen-share demonstrations work well for educational and direct-response YouTube campaigns. We'll advise on the minimum viable creative for your objective and budget.
YouTube reaches people who are specifically engaged with video content in a lean-forward mode. Meta video ads appear in a social feed where attention is more fragmented. YouTube tends to be stronger for brand building and complex messaging; Meta video for direct response. Both play different roles in a full-funnel strategy.
Yes. YouTube campaigns with strong direct-response creative and clear CTAs (with a landing page link) do generate leads and sales. However, YouTube is primarily a demand generation and brand building channel — it typically influences conversions that happen on other channels (search, direct) rather than driving them directly.
We track view-through conversions (someone who saw your YouTube ad and later converted on another channel), monitor branded search volume lift during YouTube campaigns, and where possible use Google's brand lift studies to measure awareness and recall impact.
Yes. With the right targeting and strategy, YouTube Ads can drive qualified leads as well as build brand awareness.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
Get your free paid media audit
We’ll review your campaign structure, targeting, ad spend efficiency and conversion tracking — then show you exactly what needs to change to lower your cost per lead. No pitch deck. No obligation. Just findings.
Complete the picture