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Landing Page Design · Conversion Optimisation · Ppc Landing Pages
Landing pages that convert your ad spend into leads.
High-converting landing pages designed specifically for paid traffic — built to match your ad message, eliminate distractions and turn clicks into enquiries at the lowest possible cost per lead.
1.8s Load
Average site speed we deliver
47% Conv.Lift
Average conversion rate increase
50+ Sites
Designed, built and launched
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Turn More Clicks Into Qualified Leads
Your ads are generating clicks but your conversion rate is poor
You're sending paid traffic to your homepage — and losing most of it
Your existing landing pages were built by a developer, not a conversion specialist
Your cost per lead keeps climbing even when your ads are performing
You have no way to test whether a different landing page would improve results
80% of paid search and paid social campaigns underperform because the landing page — not the ad — is the bottleneck. A well-designed landing page can double your conversion rate from the same ad spend. That means half the cost per lead without changing a single ad.
Typical Client Journey
Quick win — Speed and UX fixes show results in 2–4 weeks. Full conversion lift within 90 days.
Wireframe
01/04
Conversion Strategy & Wireframe
Every landing page is strategically planned to maximise conversions before a single design element is created.
- Ad-to-page message match analysis
- Conversion goal definition (form submission, phone call, booking)
- Information hierarchy and objection mapping
- Trust signal placement strategy
- CTA copy, colour and placement optimisation
- Above-fold design strategy (what must be visible before scroll)
- Wireframe design — layout logic before visual design
Design
02/04
Landing Page Design
We design high-converting, mobile-first landing pages that turn more visitors into qualified leads.
- High-fidelity design aligned to your brand
- Mobile-first design (majority of paid traffic is mobile)
- Directional cues and visual hierarchy
- Social proof integration: reviews, testimonials, client logos
- Lead form design and field optimisation (fewer fields = higher conversion)
- Thank-you page and post-conversion flow design
- Exit intent overlay design (if applicable)
Development
03/04
Development & Integration
We build fast, conversion-focused landing pages with seamless CRM, tracking and marketing integrations.
- WordPress or standalone landing page build
- Form integration with CRM (HubSpot, ActiveCampaign, Go High Level)
- Conversion tracking: Google Ads, Meta Pixel, GA4 goal
- Call tracking integration (if phone leads are a conversion)
- A/B testing infrastructure (Google Optimize or native CMS)
- Page speed optimisation (target sub-2-second load time)
- UTM parameter capture in CRM (lead source tracking)
Testing
04/04
Testing & Optimisation
We continuously test and optimise your landing pages to increase conversions using real user behaviour and data.
- Heatmap installation (Hotjar or Microsoft Clarity)
- Scroll depth and click tracking analysis
- Form abandonment analysis
- A/B test design and implementation
- Conversion rate benchmark by traffic source
- Monthly CRO recommendations based on behaviour data
Why Leapsquad for Landing pages
Landing Pages Built for Marketing Performance
Leapsquad landing pages are built in direct connection with the ad campaigns driving traffic to them. Your Google Ads team and your web team share the same brief — so message match is perfect, tracking is configured before launch, and CRO is ongoing, not one-off.
| What you need | Leapsquad | CRO agency | Web developer |
|---|---|---|---|
| Conversion strategy + wireframe | ✓ | ✓ | ✕ |
| Ad message match design | ✓ | Sometimes | ✕ |
| CRM form integration | ✓ | Sometimes | Sometimes |
| Conversion tracking (Ads + Meta + GA4) | ✓ | Sometimes | ✕ |
| Heatmap and behaviour analysis | ✓ | ✓ | ✕ |
| A/B testing setup | ✓ | ✓ | ✕ |
| Ad campaign alignment | ✓ | ✕ | ✕ |
| No lock-in contracts | ✓ | Varies | N/A |
How We Build High-Converting
Landing Pages
A strategic landing page process that combines conversion-focused design, seamless development and ongoing optimisation to maximise campaign performance.
Strategy
Ad-to-page message match analysis, conversion goal definition, wireframe completed and approved before design begins.
Deliverables: Message match audit · Goal definition · Wireframe · Approval
Design
High-fidelity design completed. Mobile version designed simultaneously. Client review with one revision round.
Deliverables: Design (desktop + mobile) · Revision round · Design approval
Build
Development complete, forms integrated with CRM, tracking verified, heatmap installed, page live on staging.
Deliverables: Build · Form integration · Tracking QA · Heatmap · Staging
Test & Optimise
Live. Heatmap data collected. First A/B test designed based on 30-day behaviour data. CRO cycle begins.
Deliverables: Live · Heatmap analysis · A/B test design · CRO iteration
Common questions
Everything you want to know about Landing Page Design
A landing page is designed exclusively to convert a specific type of visitor from a specific traffic source. It removes navigation, eliminates distractions and focuses the visitor on a single action. A website page serves multiple purposes and audiences. Paid traffic should almost never go to a website homepage.
Ideally, one landing page per ad campaign or ad group — with copy and design matching the specific message of that ad. In practice, most clients start with 1–3 landing page variants testing different offers or audiences, then expand based on performance data.
Yes — we can build in your existing landing page platform or recommend the right tool for your setup. We most commonly build in WordPress (with Elementor) or on standalone platforms depending on your technical stack.
With heatmap data and meaningful traffic volume, first A/B test results are typically readable within 4–6 weeks. Conversion rate improvements from design changes are often visible immediately upon launch — we've seen same-day improvements when fixing obvious UX issues.
No — we build landing pages for all paid traffic sources: Google Ads, Meta Ads, LinkedIn Ads, TikTok, email campaigns and more. The design approach and conversion strategy adapts to the traffic source and audience intent level.
Yes. We can optimise your current landing page to improve conversions and performance.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
FREE FOR QUALIFIED BUSINESSES · RESULTS IN 48 HRS
Get your free Website audit
We’ll review your site speed, UX, mobile experience and conversion paths — then show you exactly what needs to change to turn more visitors into leads. No pitch deck. No obligation. Just findings.
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