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CRO · CONVERSION OPTIMISATION · A/B TESTING · UX OPTIMISATION
More conversions from the traffic you're already getting.
Conversion Rate Optimisation that turns a higher percentage of your existing website visitors into leads and customers — without spending more on ads, SEO or content.
1.8s Load
Average site speed we deliver
47% Conv.Lift
Average conversion rate increase
50+ Sites
Designed, built and launched
Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
5.0
Google Review
120+
Clients Grown
Sydney Based
Team
No
Lock-In Contract
Our Partners
Google Partner
Meta Partner
Does this sound familiar?
Does this sound familiar?
You're getting traffic but the conversion rate is poor and you don't know why
You've invested heavily in paid ads and SEO but the website isn't converting the traffic
You have no idea what visitors are doing on your site after they land
A/B testing sounds important but you don't know how to do it properly
Your cost per lead is too high — and improving conversion is the fastest way to lower it
Most businesses don’t think about website maintenance until something breaks. By then the damage is done — lost SEO rankings, lost leads, lost trust. A managed maintenance plan ensures your website is never the thing standing between you and your business goals.
Typical Client Journey
Quick win — Speed and UX fixes show results in 2–4 weeks. Full conversion lift within 90 days.
Hosting
01/05
CRO Audit
Before changing anything, we understand why visitors aren’t converting. We use behavioural data, not opinions.
- Heatmap analysis (click, move, scroll — Hotjar or Clarity)
- Session recording review (see exactly what real users do)
- Funnel analysis in GA4 (where visitors drop off)
- Form analytics (which fields cause abandonment)
- Conversion path analysis by traffic source
- Mobile vs desktop conversion rate comparison
- User survey and feedback collection (on-site prompts)
Backups
02/05
Hypothesis Development
We keep your site completely locked down with daily automated backups and proactive malware protection. If the unexpected happens, we can restore your website instantly so your data and leads stay safe.
- Data-led problem identification (not guesswork)
- Priority conversion barriers ranked by estimated impact
- Hypothesis framework: IF we change X, THEN Y will improve, BECAUSE Z
- A/B test plan with sample size calculation and runtime estimate
- CRO roadmap: quick wins first, then structural tests
Updates & Maintenance
03/05
A/B Testing
We take care of all your core WordPress, theme and plugin updates, testing everything thoroughly on a staging site first. By keeping your database clean and checking for broken links, we ensure your site stays stable and glitch-free.
- Test implementation in Google Optimize, VWO or native CMS split testing
- CTA copy, colour, size and placement tests
- Headline and value proposition tests
- Form length and field order tests
- Page layout and information hierarchy tests
- Social proof placement and format tests
- Statistical significance validation before declaring a winner
Monitoring
04/05
UX Improvement Implementation
We keep a constant eye on your site’s loading speeds and Core Web Vitals to ensure a flawless user experience. With 24/7 uptime monitoring and instant alerts, we catch and resolve any performance dips before they impact your customers.
- Winner implementation and variant archiving
- Page speed improvements that lift conversion (speed = conversion)
- Mobile UX friction point elimination
- Form optimisation implementation
- Trust signal enhancement (badges, reviews, guarantees)
- CTA improvement across all pages
- Ongoing monthly CRO cycle (test → learn → implement → repeat)
Why Leapsquad for Conversion Rate Optimisation (CRO)
Why Leapsquad for Conversion Rate Optimisation (CRO)
CRO at Leapsquad is connected to your paid campaigns — because a higher landing page conversion rate immediately lowers your cost per lead from Google Ads and Meta. One investment in CRO improves the ROI of every paid channel simultaneously.
| What you need | Leapsquad | CRO agency | UX designer |
|---|---|---|---|
| Heatmap + session recording analysis | ✓ | ✓ | Sometimes |
| GA4 funnel and drop-off analysis | ✓ | ✓ | Sometimes |
| A/B test design and implementation | ✓ | ✓ | ✕ |
| Statistical significance validation | ✓ | ✓ | ✕ |
| Landing page + paid ads integration | ✓ | ✕ | ✕ |
| Implementation (not just recommendations) | ✓ | Sometimes | ✓ |
| Ongoing monthly CRO cycle | ✓ | Sometimes | ✓ |
| No lock-in contracts | ✓ | Varies | N/A |
How We Build High-Performing
WordPress Websites
A structured WordPress development process that combines strategy, design and technical excellence to deliver high-performing websites built for long-term growth.
CRO Audit
Heatmap installation, session recording collection, GA4 funnel analysis, form analytics, traffic source conversion comparison.
Deliverables: Heatmap · Session recordings · GA4 funnel · Form analytics
Hypothesis & Plan
Data synthesised into priority issue list, test hypotheses written, A/B test plan with statistical requirements, quick wins identified.
Deliverables: Problem list · Hypotheses · Test plan · Quick win list
Test & Implement
Quick wins implemented immediately. A/B tests launched for structural changes. Statistical significance monitored.
Deliverables: Quick wins live · A/B tests launched · Statistical monitoring
Ongoing CRO Cycle
Winning variants declared and implemented. New test cycle begins. Monthly CRO report with conversion rate trends by page and source.
Deliverables: Winners implemented · New test cycle · Monthly CRO report
Common questions
Everything you want to know Website
You need enough traffic to run statistically significant A/B tests — generally 500+ conversions per month on the page being tested. If your traffic is lower, we focus on qualitative CRO (heatmaps, session recordings, user feedback) and implement changes based on best practice rather than split testing.
Quick wins (fixing obvious UX issues) can be implemented and show results within weeks. A/B tests require time to reach statistical significance — typically 4–6 weeks per test depending on traffic volume. CRO is an ongoing programme, not a one-time project.
It depends heavily on your industry, traffic source and offer. A typical B2B landing page converts 2–5%. eCommerce stores average 2–3%. High-performing paid landing pages can hit 8–12%. We'll benchmark your current rate against industry standards and set realistic improvement targets.
Yes — eCommerce CRO is one of the highest-return activities available. Product page, category page and checkout optimisation each have direct revenue impact. Checkout abandonment alone is typically 70%+ for most stores, with significant recovery possible through targeted UX improvements.
They overlap significantly. CRO informs design decisions — not just aesthetics, but how information is structured, where CTAs sit and how trust is built. At Leapsquad, our CRO and web design work together: websites are designed with conversion in mind, then optimised with data post-launch.
Yes — you own the site, the code and all content outright. There's no vendor lock-in: if you ever want to move hosting providers or bring development in-house, everything transfers with you.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Managed Hosting · Backups · Uptime Monitoring
FREE FOR QUALIFIED BUSINESSES · INSIGHTS IN 48 HRS
Get your free CRO audit
We’ll run heatmap analysis, review your GA4 funnel data and identify your three biggest conversion barriers — then show you exactly what’s costing you leads on your existing traffic.
Complete the picture