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Active campaign Setup · Email Automation · Marketing Automation
ActiveCampaign configured for the marketing automation your business actually needs.
ActiveCampaign setup, automation build and email strategy — so your leads are followed up automatically, your prospects are nurtured intelligently and your sales team closes more with less manual effort.
3x
40%
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Trusted by business across sydney
Results you can relay on
Proven results. Transparent process. No lock in contracts
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Sydney Based
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Lock-In Contract
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Are You Getting the Most from ActiveCampaign?
You're paying for ActiveCampaign but only using it to send basic broadcast emails
Leads come in but fall through the cracks because follow-up is manual and inconsistent
You don't know how to build automations that actually run your lead nurture
Your email deliverability is poor and you don't know why
You have no visibility into which leads are most engaged and closest to buying
ActiveCampaign is one of the most powerful marketing automation platforms available to SMBs — but its power is only unlocked through proper configuration and automation architecture. Most businesses use 10% of what it can do. We build the other 90%.
Typical Client Journey
Quick win — Automated follow-up sequences go live in 1–2 weeks. Full pipeline automation within 30 days.
Enterprise SEO
01/04
ActiveCampaign Account Setup
We configure ActiveCampaign with a scalable account structure that improves deliverability, organisation and lead management.
- Account configuration and domain authentication (SPF, DKIM, DMARC for deliverability)
- Custom field setup aligned to your lead and customer data
- Tag architecture: how to segment and identify contacts by behaviour and status
- List structure: lists vs tags vs custom fields (best practice architecture)
- Pipeline setup in ActiveCampaign Deals CRM
- Lead source tracking via UTM parameters captured on form submission
Content
02/04
Automation Architecture
We design your automation map before building anything — so every trigger, condition and action has a purpose.
- Automation mapping: all lead flows visualised before build
- Welcome series automation (immediate + day 2, 5, 10 follow-up)
- Lead nurture sequences by service type and audience segment
- Lead scoring setup (score rises with engagement, drops with inactivity)
- Notify sales automation (alert when score threshold hit)
- Re-engagement campaign for cold or inactive leads
- Post-sale onboarding and review request automation
- Unsubscribe and list hygiene automation
Enterprise-level
03/04
Email Content & Templates
We create branded, high-performing email templates and sequences that nurture leads and drive more conversions.
- Branded email template design (HTML, mobile-responsive)
- Welcome and nurture email copywriting
- Lead magnet delivery emails
- Sales follow-up email sequences (multi-step)
- Abandoned enquiry re-engagement emails
- Monthly newsletter template
- A/B subject line testing setup
Link Building
04/04
Integrations
We connect ActiveCampaign with your website, CRM and marketing tools to automate your entire customer journey.
- Website form integration (WordPress, WooCommerce, landing pages)
- Facebook and LinkedIn lead form sync
- Google Ads and Meta Ads UTM capture
- Zapier / Make integration for non-native connections
- Calendly / booking system integration
- Xero or MYOB integration (for post-sale triggers)
- Webhook setup for custom integrations
Why Leapsquad for ActiveCampaign Setup
ActiveCampaign Built Around Your Marketing
ActiveCampaign configured by Leapsquad connects directly to your ad platforms and your website — so every lead from every channel enters the right automation immediately, with their source tagged for attribution.
| What you need | Leapsquad | Email marketing agency | DIY setup |
|---|---|---|---|
| Automation architecture and build | ✓ | ✓ | Manually |
| Email copywriting | ✓ | ✓ | Self-written |
| Ad platform integration (UTM capture) | ✓ | Sometimes | Manually |
| Lead scoring setup | ✓ | Sometimes | Manually |
| Deliverability setup (SPF/DKIM) | ✓ | Sometimes | Manually |
| Ongoing management | ✓ | Sometimes | Self-managed |
| CRM Deals pipeline | ✓ | Rarely | Manually |
| No lock-in contracts | ✓ | Varies | N/A |
How We Build Your ActiveCampaign System
A structured ActiveCampaign implementation that automates your marketing, streamlines lead management and supports long-term business growth.
Discovery
Lead flow mapping, automation requirements scope, integration inventory, list and data audit.
Deliverables: Lead flow map · Automation scope · Integration list · Data audit
Setup & Templates
Account configuration, domain authentication, custom fields, tags, templates designed.
Deliverables: Account setup · Domain auth · Custom fields · Tags · Templates
Automation Build
All automations built and tested — welcome series, nurture sequences, lead scoring, notifications.
Deliverables: Automation build · Test sends · Lead scoring · Notification rules
Integrate & Launch
All integrations connected and tested. Forms live, UTMs capturing, team trained, automations activated.
Deliverables: Integrations · UTM testing · Team training · Go liven
Common questions
Everything you want to know about Active Campaign Setup
ActiveCampaign is typically more cost-effective for SMBs with strong email and automation requirements. HubSpot has a more powerful CRM and reporting suite but is more expensive at equivalent plan levels. We implement both and will advise on the right fit for your budget and needs.
Yes. We migrate contacts with their field data, tag history (if moving from another AC account), and segment mapping. List hygiene (removing invalid emails) is included in the migration process to protect deliverability from day one.
Deliverability depends on domain authentication (SPF, DKIM, DMARC records), sending reputation, list quality and content. We audit and fix all four — configuring DNS records, cleaning your list, setting up a warmup plan and reviewing your email content for spam triggers.
If you have a sales team managing deal stages, the Deals CRM is valuable. If your business is more transactional (eCommerce, high-volume low-touch), the marketing automation alone is often sufficient. We'll advise on which modules you need before you invest in higher-tier plans.
Yes. ActiveCampaign has native integrations with 900+ tools, and we use Zapier and Make (formerly Integromat) for any non-native connections. Common integrations we build: WordPress, WooCommerce, Calendly, Stripe, Xero, Shopify, Facebook Lead Ads and Google Ads.
Yes. We can audit, restructure and optimise your ActiveCampaign account to improve automation and performance.
CLIENT RESULTS
Real businesses. Real local rankings.
We don’t show off awards. We show off results.
Investplus
Google Ads . SEO . Websites
Getvending
SEO . Website . Social Media
Edu2Rise
Paid Social . Website . CRM
Free for qualified businesses · Results in 48 hrs
Get your free CRM audit
We’ll review your lead follow-up speed, pipeline structure and automation gaps — then show you exactly what needs to change to stop leads slipping through the cracks. No pitch deck. No obligation. Just findings.
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